Overview
Hiranandani Communities X Realatte Ventures LTD
For their flagship integrated township in Panvel, Navi Mumbai, Hiranandani partnered with Realatte to implement Meta’s Conversions API (CAPI). This Allowed them to gain deeper control over lead qualification, track offline intent signals, and optimize campaign performance across Meta Platforms.
Services Provided
CAPI-Based Event Tracking for Better Qualification
Hiranandani implemented custom CAPI-based conversion events, mapping user actions such as lead form submissions, callbacks, and brochure downloads across platforms. These server-side triggers fed real-time insights into Meta’s delivery system, refining audience signals and reducing wasted ad spend.
25% Lower Cost Per Lead (CPL)
15% Lower Cost Per Qualified Lead (CPQL)
Higher volume of meta-qualified conversions
Challenges
Generating Qualified Leads at Lower
Cost
Generating Qualified Leads at Lower
Cost
With multiple campaigns running for “Golden Willows” at Mumbai NXt, the objective was to increase not just the number of Leads, but also the quality of conversions—especially from Meta ads. Traditional tracking setups weren’t capturing enough Depth to optimize for cost efficiency.
Solution
CAPI-Based Event Tracking for Better
Qualification
Hiranandani implemented custom CAPI-based conversion events, mapping user actions such as lead form submissions, Callbacks, and brochure downloads across platforms. These server-side triggers fed real-time insights into Meta’s Delivery system, refining audience signals and reducing wasted ad spend.
- Integrated Meta Conversions API with lead sources
- Defined custom events for high-intent actions
- Aligned performance goals with deeper funnel metrics
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.