50% Less Cost, 100% More Impact

Primus Senior Living Finds Its Perfect Audience

Reach a senior audience who were either retired or approaching retirement.&nbsp;Maintain optimal cost per booking and ensure key metrics like site visits and lead quality didn’t breach target thresholds.

Understanding the Problem Before Delivering the Solution

Challenges

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Primus Senior Living reduced booking costs by 50% for their first senior living project launch in Mumbai by leveraging advanced audience targeting on Google Discovery and YouTube Ads. Through personalized, data-driven advertising, the campaign not only lowered cost per lead but also significantly improved qualification rates, ensuring better engagement with the right audience.

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The Wadhwa Group

Primus Senior Living x 

Overview

From researching senior user behavior to executing high-impact Google Discovery and YouTube campaigns, our team delivered a full-funnel performance strategy. Every element—from keyword planning to creative targeting—was designed to maximize qualified engagement and drive results.

A Tailored Media Strategy Built for Senior Audiences

Services Provided

To effectively reach the senior audience, we began by analyzing their online behavior, including browsing habits and video content preferences. Leveraging Google’s advanced audience targeting tools, we built custom intent segments and detailed demographic profiles tailored to retired individuals. By focusing on users engaging with senior-focused content across YouTube and Discovery, we ensured highly relevant ad placements. This precise targeting strategy led to improved&nbsp;&nbsp;<ul><li>conversion quality, increased site visits, and more efficient bookings.</li><li>Conducted research on online behavior of senior citizens (web activity, video engagement, etc.).</li><li>Used Google’s superior audience targeting features to:</li><li>Create custom intent segments and detailed demographics for retired prospects.</li><li>Target audiences watching senior-focused content on YouTube and Discovery.</li><li>Laser-sharp targeting ensured only relevant prospects saw the ads, resulting in quality conversions, site visits, and bookings.</li></ul>

Our Strategic Approach to Solving The Problem

Solution

Primus Senior Living Finds Its Perfect Audience 50% Less Cost, 100% More Impact

Piramal Realty Boosts High-Quality Leads by 30% Using Taboola Motion Ads

Piramal Realty was already running top- and bottom-funnel campaigns, but needed to strengthen consideration in the Middle of the journey.&nbsp;The goal was to reach high-intent users with a format that blended seamlessly into content Environments without skyrocketing CPLs.

Finding Cost-Effective Mid-Funnel Impact

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To enhance lead quality and scale mid-funnel reach, Piramal Realty turned to Taboola’s Motion Ads. The collaboration, powered by Realatte,Delivered exceptional results in terms of lead quality, CTR, and CPL through native ad placements across Taboola’s premium publisher network.

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Piramal Realty X Realatte X Taboola

Realatte implemented Taboola’s motion-based creatives within a native environment. These ads were deployed across high-authority news and lifestyle sites, combining video storytelling with contextual content discovery to keep CPLs low while lifting engagement.

Native Video + Motion Ads for Consideration Stage

“Taboola became a vital part of our media mix. It gave us the scale, targeting, and format flexibility needed to drive ROI At the mid-funnel stage.”— Saumitra Korgaonkar, Head - Digital Marketing, Piramal Realty&nbsp;<ul><li>Deployed Taboola Motion Ads across mid-funnel publisher network</li><li>Used behavioral targeting to reach high-intent real estate audiences</li><li>Measured impact across both quality of leads and cost efficiency</li></ul>

Motion Drives Measurable Momentum

Piramal Realty Boosts High-Quality Leads by 30% Using Taboola Motion Ads

Rustomjee Taps Into Performance Max To Drive Qualified Leads

Rustomjee aimed to increase the volume of qualified leads while maintaining quality, all in a saturated real estate segment. Standard campaign tactics weren’t moving the needle fast enough.

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Rustomjee partnered with Realatte to scale lead generation for a live 1 BHK project in an intensely competitive micro-market. By going beyond traditional Search &amp; Discovery campaigns, they unlocked new efficiencies using Google’s Performance Max.

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Rustomjee X Realatte Ventures LTD

To go beyond online signals, Rustomjee implemented offline conversion tracking using GCLID parameters for leads from Google. Bookings and site visits were tracked and passed back as qualified conversions. These offline signals were then used to fuel the PMax campaigns for better targeting and cost-efficiency.

A Performance Max Approach with Offline Conversion Tracking

Despite the lower conversion rate on PMax compared to standard campaigns, the strategy helped Rustomjee:&nbsp;<ul><li>Reduce CPL by 30%</li><li>Increase site visits by 15%</li><li>Capture more relevant user signals via deeper funnel mapping</li></ul>

Lower Cost, Higher Intent

Rustomjee Taps Into Performance Max To Drive Qualified Leads

Puraniks Drives Awareness & Conversions with YouTube for Action

Puraniks wanted to not only increase visibility for their real estate offerings but also directly tie video views to conversions. The challenge was to ensure their digital presence could move audiences from awareness to inquiry with measurable outcomes.

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Puraniks, a leading real estate brand, aimed to break through the noise in a crowded digital ecosystem. By leveraging YouTube for Action, they combined emotional storytelling with targeted call-to-action messaging to drive qualified leads and brand recall.

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Puraniks X Realatte

Using YouTube’s action-focused ad formats, the Realatte team crafted a series of high-performing video creatives tailored to different stages of the buyer journey. Custom CTAs, contextual placements, and behavioral signals helped push engagement beyond vanity metrics.

A YouTube for Action Campaign That Delivered Both Recall & Results

This campaign helped us turn video attention into actual business outcomes by connecting brand messaging with user actions.” – Realatte Campaign Strategist&nbsp;<ul><li>50% increase in the count of monthly conversions</li><li>23% growth in branded search queries</li><li>Strong lift in post-video engagement and landing page visits</li></ul>

From Viewers to Visitors

Puraniks Drives Awareness & Conversions with YouTube for Action

M3M Scales Search Visibility Using YouTube Masthead + Discovery & Display

With multiple projects planned for FY 23–24, M3M needed to ignite buzz and position its brand top-of-mind. While lead Generation was already running, the goal was to ensure their legacy, timely delivery, and expertise were consistently Visible to a wide digital audience.

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To support a year of aggressive expansion, M3M partnered with Realatte to amplify its brand awareness ahead of upcoming launches. Using a Strategic blend of YouTube Masthead, Non-Skippable Video Ads, Discovery, and Display, the brand achieved a massive spike in search demand Across key projects.

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M3M X Realatte

Realatte launched a YouTube Masthead campaign aimed at high-affinity audiences. This was reinforced by Non-Skippable YouTube Ads, Discovery, and Display campaigns that delivered constant presence across platforms.

Multi-Format Push to Build Market Anticipation

By blending visibility formats with keyword ownership, we primed the audience to search and engage at the right time.”– Realatte Campaign Director&nbsp;<ul><li>238% growth in project-related search volume</li><li>Brand became top-of-mind before any official launch communication</li><li>Campaign laid a foundation for stronger performance marketing</li></ul>

Massive Spike in Brand Searches

M3M Scales Search Visibility Using YouTube Masthead + Discovery & Display

Hiranandani Communities Cuts CPL by 25% with Meta CAPI

With multiple campaigns running for “Golden Willows” at Mumbai NXt, the objective was to increase not just the number of Leads, but also the quality of conversions—especially from Meta ads. Traditional tracking setups weren’t capturing enough Depth to optimize for cost efficiency.

Generating Qualified Leads at Lower Cost

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For their flagship integrated township in Panvel, Navi Mumbai, Hiranandani partnered with Realatte to implement Meta’s Conversions API (CAPI). This Allowed them to gain deeper control over lead qualification, track offline intent signals, and optimize campaign performance across Meta Platforms.

Hiranandani Communities X Realatte Ventures LTD

Hiranandani implemented custom CAPI-based conversion events, mapping user actions such as lead form submissions, callbacks, and brochure downloads across platforms. These server-side triggers fed real-time insights into Meta’s delivery system, refining audience signals and reducing wasted ad spend.

CAPI-Based Event Tracking for Better Qualification

Hiranandani implemented custom CAPI-based conversion events, mapping user actions such as lead form submissions, Callbacks, and brochure downloads across platforms. These server-side triggers fed real-time insights into Meta’s Delivery system, refining audience signals and reducing wasted ad spend.&nbsp;<ul><li>Integrated Meta Conversions API with lead sources</li><li>Defined custom events for high-intent actions</li><li>Aligned performance goals with deeper funnel metrics</li></ul>

CAPI-Based Event Tracking for Better Qualification

Hiranandani Communities Cuts CPL by 25% with Meta CAPI

Brigade Group Taps Influencers to Boost REELs Engagement

With limited time and high stakes, Brigade needed a campaign that could quickly cut through the noise. The goal was to Generate widespread attention, particularly in Bengaluru, and drive qualified leads toward the showcase.

Creating Maximum Awareness in Minimum Time

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For their flagship event — The Annual Brigade Showcase — Brigade Group leveraged short-form video storytelling through REELs to reach 25 Million+ urban users in a short span. The campaign successfully merged influencer reach with performance-driven goals using vertical video ad Formats.

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Brigade Group X Realatte Ventures LTD

Brigade collaborated with local celebrity Danish Sait to front an influencer-driven campaign. In parallel, a second REEL-based model video was launched with conversion-focused objectives. This dual strategy used Meta’s vertical video placements exclusively to drive engagement and footfall.

Influencer-First + Reels-Only = Performance

“REELs weren’t just for brand love — they performed as hard as traditional ads. Influencers helped bridge reach and relevance.”– Meta Campaign Consultant, Realatte&nbsp;<ul><li>Maximize Awareness + Lower CPL</li><li>Meta Reels + Influencer Amplification</li></ul>

Short-Form Videos. Long-Term Value.

Brigade Group Taps Influencers to Boost REELs Engagement

Smartworld Boosts Conversions by 30% with CAPI Configured Events

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Ahead of their premium property launch, Smartworld aimed to go beyond basic lead metrics. The goal was to understand user actions—from Brochure clicks to booking forms—so the site experience could evolve in real time.

Smartworld X Realatte

The team configured multiple key events across the landing page—brochure downloads, appointment clicks, form fills—and tracked these using Meta’s CAPI (Conversions API) setup. After gathering a meaningful data sample, the landing page was revamped for stronger performance.

Tracking Real Behavior to Redesign the Journey

Smartworld Boosts Conversions by 30% with CAPI Configured Events

Rustomjee Targets HNIs Using Taboola's Smart Recommendation Engine

In a saturated luxury real estate segment, reaching genuine HNIs with relevant communication is key. Rustomjee needed a Strategy that not only delivered scale but also ensured audience precision and qualified lead intake.

Reaching HNIs with the Right Messaging

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To promote Rustomjee Crown, a premium South Mumbai project, Rustomjee collaborated with Realatte and Taboola to deploy personalized content Discovery ads. The goal was to target High Net-Worth Individuals (HNIs) using Taboola’s intelligent recommendation system.

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The campaign focused on running native recommendation widgets and sponsored placements across Taboola’s premium publisher network. By promoting curated creatives and value-driven messaging, the campaign maintained a luxury tone while improving CPL.

Taboola-Powered Discovery with Precision Targeting

“Taboola’s intelligent engine gave us the edge we needed to speak to HNIs without wastage. It blended discovery and Precision in one go.”&nbsp;– Digital Strategy Lead, Realatte&nbsp;<ul><li>Deployed sponsored native ads focused on HNI signals</li><li>Matched creatives with premium content environments</li><li>Optimized for high-intent lead actions via custom quality filters</li></ul>

Native Ads That Resonate with Luxury Buyers

Rustomjee Targets HNIs Using Taboola's Smart Recommendation Engine

Brigade Group Engages Global NRI Audience with Taboola

Brigade needed to speak directly to NRIs interested in reconnecting with Indian real estate opportunities. Traditional Channels lacked the geo-reach and intent targeting required to convert a premium, globally distributed audience.

Capturing NRI Attention Across Borders

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To expand their global footprint, Brigade partnered with Realatte to run a targeted discovery campaign through Taboola, aimed at Non Resident Indians (NRIs) residing in regions like the UAE. The objective: drive lead generation for their real estate portfolio across Bengaluru, Chennai, and Mysuru.

Brigade X Realatte X Taboola

Using Taboola’s global publisher network, the campaign promoted relevant content that led users to dynamic landing pages featuring Brigade's current projects. Location-specific targeting (e.g., Bur Dubai) ensured maximum contextual relevance.

Discovery Ads for Cross-Border Engagement

“Taboola’s distribution gave Brigade a seat at the table globally—right where NRIs were reading, browsing, and Researching.”– Campaign Strategist, Realatte&nbsp;<ul><li>Created localized headlines for NRI regions</li><li>Delivered ads across premium global sites via Taboola</li><li>Focused on formats designed to increase click intent &amp; discovery</li></ul>

Expanding the Real Estate Conversation Globally

Brigade Group Engages Global NRI Audience with Taboola

Abil Group

<ul><li>The website struggled to rank for relevant search terms and had low organic traffic.</li><li>Key landing pages lacked detailed, useful content needed to support SEO and user engagement.</li><li>Website performance was impacted by broken links, poor mobile responsiveness, and slow load speeds.</li><li>A weak backlink profile limited the website’s trust and competitiveness in search results.</li></ul>

challenges

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ABIL Group Achieved a 325% Surge in Impressions and 238% Increase in Clicks by Transforming Their SEO Foundation, From Thin Content and Technical Errors to a Fully Optimized, High-Performing Website.Over 12 months, Realatte crafted a strategic SEO roadmap that included keyword targeting, high-value content, and strong backlink acquisition. The result? Dramatically improved visibility, increased engagement, and a stronger digital presence.

Realatte Ventures LTD

overview

To deliver measurable results, our team executed a full-scale SEO plan tailored to ABIL Group’s business verticals:

Service Provided

To resolve ABIL Group’s visibility and performance issues, we implemented a targeted SEO strategy. This included mapping high-intent keywords to priority pages, rewriting low-quality content, resolving key technical errors affecting mobile and speed performance, and strengthening the site’s authority through strategic backlink acquisition.&nbsp;<ul><li>Mapped strategic keywords across real estate segments like “duplex flats in Pune” and “luxury flats in Baner”</li><li>Rebuilt top-priority landing pages with SEO-rich, user-first content</li><li>Fixed critical technical SEO issues to improve site speed, responsiveness, and crawlability</li><li>Strengthened backlink profile through targeted outreach and editorial placements</li><li>Created a keyword rank tracking model to measure page performance month-over-month</li><li>Low-quality backlinks were hurting domain reputation and rankings.</li></ul>

SEO Plan focused on Sustainable growth : 

solutions

Atharv Lifestyle

<ul><li>A sluggish website impacted user engagement and crawl rates.</li><li>Search performance was limited to branded terms, leaving high-intent queries untapped.</li></ul>

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Atharv Lifestyle’s digital visibility was stuck in neutral—slow website speed, no keyword traction, and a backlink profile dragging them down. In just 6 months, we turned that around with a focused SEO strategy that led to 4 first-page keyword rankings, 137% more impressions, and a 207% surge in clicks.With a competitive location and niche audience, they needed more than just keywords, they needed search credibility. Our strategy helped them show up where it mattered and connect with the right audience at the right time.

Atharv Lifestyle x Realatte Ventures LTD

To overcome these digital setbacks, we crafted a localized SEO plan tailored to Atharv Lifestyle’s market positioning and user behavior. Our approach focused on improving keyword visibility beyond branded terms, repairing the backlink profile, and enhancing overall website performance for both search engines and users.&nbsp;<ul><li>Mapped high-volume keywords like “2 BHK flats in Vile Parle East” to relevant pages</li><li>Fixed on-page SEO gaps including headings, internal links, and schema markup</li><li>Removed toxic backlinks using manual audits</li><li>Built authority through targeted guest posts on real estate publications</li><li>Improved mobile experience and fixed speed bottlenecks to increase engagement</li></ul>

 Regency Group

<ul><li>The website was not responsive, leading to poor mobile UX and reduced rankings.</li><li>Existing content lacked substance and failed to address user search intent.</li><li>Issues such as crawl errors, missing meta data, and structural inconsistencies blocked visibility.</li><li>Legacy code slowed the site down and prevented efficient crawling by search engines.</li></ul>

CHALLENGES

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Operating in the highly competitive real estate space, the group needed a digital platform that reflected their brand authority. Our SEO intervention focused on cleaning up the backend, modernizing the frontend, and enhancing content quality to attract and retain the right audience. We helped achieve 68% more impressions, 64% more clicks, and ranking on page one for a competitive keyword in Kalyan.

Regency Group X Realatte Ventures LLP

To reposition Regency Group online, we focused on both technical foundation and content strength:

SERVICES PROVIDED

Our focus was on making the website mobile-friendly, replacing outdated technologies, and enhancing content quality to improve user experience and search visibility. Each solution was designed to resolve technical gaps while aligning the site with modern SEO strategies.&nbsp;<ul><li>Adapted mobile-responsive design to meet modern user expectations and search engine standards</li><li>Rewrote core pages with original, high-quality content aligned with user queries and goals</li><li>Carried out a deep technical audit and resolved major SEO-blocking issues</li><li>Replaced outdated tech with modern, SEO-compliant frameworks for faster loading and better UX</li><li>Improved content structure and internal navigation to guide search bots and users alike</li></ul>

Solutions

Alocove Realty

<ul><li>The site lacked organic visibility and struggled to attract new users.</li><li>Frequent errors disrupted user experience and affected crawlability.</li><li>Stale, unoptimized content failed to meet current search engine standards.</li><li>High bounce rates were driven by laggy load times and poor UX.</li></ul>

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Slow load times, server errors, and outdated content had them buried in search results. Fast-forward 6 months, and they’re cruising with 110% more traffic, 105% new users, and a bounce rate that finally bounced back.With a smart mix of SEO, technical fixes, and fresh content, we helped Alcove Realty reclaim its digital presence, making sure the only thing slow now is their competitors trying to catch up.

Realatte Ventures LLP

overview


We implemented a blended strategy that focused on fixing the foundations while amplifying visibility:

Before implementing SEO tactics, we addressed critical technical issues to improve crawlability and page experience. From there, our team overhauled the site content, enhanced on-page SEO, and began a steady content publishing schedule to increase reach and authority.&nbsp;<ul><li>Fixed back-end server issues to ensure uptime and stability</li><li>Reduced loading times across pages by optimizing scripts and media</li><li>Built keyword-rich, localized landing pages for better targeting</li><li>Created consistent blog content to attract and engage high-intent users</li><li>Secured quality backlinks to strengthen domain authority and trust</li></ul>

AWFIS

<ul><li>The website lacked strong keyword rankings and organic reach across critical business terms.</li><li>Technical issues such as poor site structure and indexing errors restricted crawlability.</li><li>Content across key pages was minimal, reducing engagement and keyword targeting.</li><li>There was a notable absence of high-quality backlinks, lowering domain authority.</li></ul>

Challenges Faced

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Our objective was to build a comprehensive SEO strategy that could strengthen search visibility, enhance website performance, and generate quality leads. By addressing technical issues, improving content quality, and implementing a strong backlink framework, we helped Awfis re-establish authority in a competitive digital landscape.

AWFIS x Realatte Ventures Ltd.

We took a strategic and data-driven route. Our focus was on resolving the website’s technical shortcomings, enriching its content, and building a strong backlink profile. Each initiative was tailored to support Awfis’s business objectives, whether it was attracting high-intent search traffic or strengthening domain credibility in a highly competitive coworking space industry.&nbsp;<ul><li>Developed a long-term backlink strategy to increase trust and authority.</li><li>Designed a content roadmap to update thin pages and create new, relevant articles.</li><li>Resolved technical issues including broken links, crawl errors, and structured data improvements.</li><li>Improved internal linking and site structure to enhance indexability and user navigation.</li></ul>

Raiaskaran

<ul><li>The site was under-indexed and underperforming in all key search metrics.</li><li>Poor site navigation made it difficult for users to engage or convert.</li><li>Thin, unoptimized pages failed to support SEO or add value for users.</li><li>Low domain authority due to minimal backlinks indexed.</li></ul>

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A sluggish user experience, minimal visibility, and underwhelming content were costing them valuable traffic and engagement. Over the course of six months, we delivered measurable change, boosting impressions by 263%, tripling new users, and significantly lowering bounce rates.By enhancing their site structure, optimizing content, and improving page performance, we positioned Raiaskaran to not just compete, but lead, in their digital space.

Realatte Ventures Ltd

SERVICES PROVIDED


We began by realigning the keyword strategy and applying on-page SEO best practices. Simultaneously, we tackled UX issues by improving navigation paths and compressing heavy assets to improve page speed. Finally, we scaled up link-building efforts to improve authority and credibility in search results.&nbsp;<ul><li>Optimized service and landing pages with relevant, high-intent keywords</li><li>Compressed images and resolved load speed bottlenecks</li><li>Improved internal linking and content flow across key user paths</li><li>Earned backlinks from high-quality real estate and news platforms</li><li>Reduced bounce rate with cleaner layouts and mobile-responsive design</li></ul>

SOLUTIONS


Built from Scratch, Ready to Scale: Akshaya Group’s Digital Debut

<ul><li>Like many legacy - driven real estate companies, Aakshya Group faced a set of modern digital hurdles:</li><li>No registered domain or live website to establish digital presence</li><li>Absence of brand assets and content guidelines for online consistency.</li></ul>

Primus Senior Living Finds Its Perfect Audience
50% Less Cost, 100% More Impact

Some of our work

Our Work

A showcase of smart strategies, bold campaigns, and real results we’ve delivered for our clients.

The Wadhwa Group

Piramal Realty

Rustomjee

Puranics

M3M

Hiranandani

Brigade Group

Smart World

Rustomjee Crown

Brigade Home

Abil Group

Atharv Lifestyle

REGENCY GROUP

Alocove Realty

AWFIS

Raiaskaran

Akshaya Group

VTP