Overview
Puraniks X Realatte
Puraniks, a leading real estate brand, aimed to break through the noise in a crowded digital ecosystem. By leveraging YouTube for Action, they combined emotional storytelling with targeted call-to-action messaging to drive qualified leads and brand recall.
Services Provided
A YouTube for Action Campaign That Delivered Both Recall & Results
Using YouTube’s action-focused ad formats, the Realatte team crafted a series of high-performing video creatives tailored to different stages of the buyer journey. Custom CTAs, contextual placements, and behavioral signals helped push engagement beyond vanity metrics.
Crafted attention-grabbing videos designed for action
Aligned audience signals with lead conversion tracking
Boosted branded search by embedding consistent CTA messaging
Challenges
Understanding the Problem Before
Delivering the Solution
Understanding the Problem Before
Delivering the Solution
Puraniks wanted to not only increase visibility for their real estate offerings but also directly tie video views to conversions.
The challenge was to ensure their digital presence could move audiences from awareness to inquiry with measurable outcomes.
Solution
From Viewers to Visitors
This campaign helped us turn video attention into actual business outcomes by connecting brand messaging with user actions.”
– Realatte Campaign Strategist
- 50% increase in the count of monthly conversions
- 23% growth in branded search queries
- Strong lift in post-video engagement and landing page visits
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.