Overview
Rustomjee X Realatte X Taboola
To promote Rustomjee Crown, a premium South Mumbai project, Rustomjee collaborated with Realatte and Taboola to deploy personalized content Discovery ads. The goal was to target High Net-Worth Individuals (HNIs) using Taboola’s intelligent recommendation system.
Services Provided
Taboola-Powered Discovery with Precision Targeting
The campaign focused on running native recommendation widgets and sponsored placements across Taboola’s premium publisher network. By promoting curated creatives and value-driven messaging, the campaign maintained a luxury tone while improving CPL.
13% Quality Lead Ratio
20% Reduction in CPL vs. Business-As-Usual (BAU)
Hyper-targeted visibility among luxury audience segments
Challenges
Reaching HNIs with the Right
Messaging
Reaching HNIs with the Right
Messaging
In a saturated luxury real estate segment, reaching genuine HNIs with relevant communication is key. Rustomjee needed a Strategy that not only delivered scale but also ensured audience precision and qualified lead intake.
Solution
Native Ads That Resonate with Luxury
Buyers
“Taboola’s intelligent engine gave us the edge we needed to speak to HNIs without wastage. It blended discovery and Precision in one go.”
– Digital Strategy Lead, Realatte
- Deployed sponsored native ads focused on HNI signals
- Matched creatives with premium content environments
- Optimized for high-intent lead actions via custom quality filters
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.