Overview
Smartworld X Realatte
Ahead of their premium property launch, Smartworld aimed to go beyond basic lead metrics. The goal was to understand user actions—from Brochure clicks to booking forms—so the site experience could evolve in real time.
Services Provided
Tracking Real Behavior to Redesign the Journey
The team configured multiple key events across the landing page—brochure downloads, appointment clicks, form fills—and tracked these using Meta’s CAPI (Conversions API) setup. After gathering a meaningful data sample, the landing page was revamped for stronger performance.
Mapped custom events using Meta CAPI
Analyzed drop-off points and high-intent behaviors
Updated landing page design based on user interaction data
Challenges
Understanding the Problem Before
Delivering the Solution
Understanding the Problem Before
Delivering the Solution
With multiple projects planned for FY 23–24, M3M needed to ignite buzz and position its brand top-of-mind. While lead Generation was already running, the goal was to ensure their legacy, timely delivery, and expertise were consistently Visible to a wide digital audience.
Solution
Massive Spike in Brand Searches
By blending visibility formats with keyword ownership, we primed the audience to search and engage at the right time.”
– Realatte Campaign Director
- 238% growth in project-related search volume
- Brand became top-of-mind before any official launch communication
- Campaign laid a foundation for stronger performance marketing
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.
Case Studies
Case Studies
Proven Results, explore how our data-driven campaigns have redefined real estate marketing-
optimizing ad spends, increasing conversions, and delivering unmatched ROI.